Digital Marketing Course

This course studies and discusses the concept of marketing communication and elements in marketing communication and digital marketing, as well as efforts to implement digital media applied in a practical way in marketing in the era of the communications industry, which includes the concept of online marketing, the value of online marketing, types of online marketing, implementation of online marketing.

• PLO-6
  Able to apply the concept of Business and Marketing and other cognate fields of knowledge as a support for mastery of knowledge that is relevant to the development of science and technology
• PLO-7
  Able to plan, manage, and evaluate learning in the field of education and science of Business and Marketing
• PLO-9
  Able to implement management functions in managing and evaluating business feasibility

PO-1
Able to apply both concepts and theories in the field of digital marketing and related fields.

PO-2
Mampu untuk membuat segala keputusan untuk mengatasi permasalahan dalam bidang pemasaran digital

PO-3
able to communicate solutions from the digital marketing field