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Course Description
This course teaches how to do business online and how to manage technology issues related to building an electronic commerce website. Students will learn how the application of technology can involve cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions. This course presents concepts and skills for the strategic use of e-commerce and related information technologies from three perspectives: business-to-consumer (B2C), business-to-business (B2B), and intra-organizational and the role of e-commerce in changing the entire structure of industry, and how it impacts business processes including electronic transactions, supply chains, decision making and organizational performance.
Program Objectives (PO)
- C4. Mahasiswa mampu menguraikan secara detail konsep e-business dan e-commerce
- C4. Mahasiswa mampu membandingkan dengan tepat konsep e-business dan e-commerce
- A5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif dalam proses dan model bisnis e-commerce
- P5. Mahasiswa mampu mendesain konten untuk sistem mobile e-commerce, e-commerce website, dan periklanan pada e-commerce
Aktifitas Pembelajaran
-
Pertemuan 1 Definisi dan karakteristik dasar dari e-Commerce -
Pertemuan 2 Digital business dan e-commerce -
Pertemuan 3 Analisis marketplace untuk e-commerce -
Pertemuan 4 Penanganan infrastruktur bisnis digital -
Pertemuan 5 E-environment pada e-commerce -
Pertemuan 6 Digital business strategy -
Pertemuan 7 Manajemen supply chain e-commerce -
Pertemuan 8 Ujian Tengah Semester -
Pertemuan 9 Konsep aplikasi mobile e-commerce -
Pertemuan 10 E-Procurement pada E-Commerce B2B -
Pertemuan 11 Digital Marketing -
Pertemuan 12 Pemasaran dan Periklanan E-commerce -
Pertemuan 13 Electronic Commerce Security -
Pertemuan 14 Implementasi layanan bisnis digital dan optimisasi -
Pertemuan 15 Informasi produk pada website -
Pertemuan 16 Ujian Akhir Semester
References
- 1. Schneider, G. P. (2004) Electronic Commerce: The Second Wave. Canada: Thomson Course Technology.
- 1. Schneider, G. P. (2004) Electronic Commerce: The Second Wave. Canada: Thomson Course Technology. 2. Alan Afuah dan Christopher L Tucci. (2003). Internet Business Model dan Strategy. McGraw Hill
- 4. Kenneth C Loudon dan Carol Guercio Traver (2023). E-Commerce: Business, technology, society, seventeenth edition. Pearson.
- 3. Dave Chaffey. (2015). Digital Business and E-Commerce Management. Pearson.
Lecturer
Difficult Things About Education.
$75$10
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