Course Pengantar Bisnis

The Introduction to Business course discusses general business concepts in the global era with business risks and returns that must be faced by business people, types of business and forms of Business Entities, Business Plans and the business environment which can be described in SWOT analysis, the concept of Business Ethics and Social Responsibility from business people, management and organizational concepts as well as business aspects in the fields of marketing, operations, human resources and finance which are then combined into a management information system. The lecture method is carried out using presentations, discussions and observations to UKM.

Program Objectives (PO)