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Course Description
This course provides an introduction to the basics of management and provides students with the understanding and skills to be able to identify and evaluate business opportunities in the creative industry. Students will also be guided to be able to translate creative industry business opportunities into effective business plans in accordance with market developments. Lectures are delivered with theory and discussion strategies
Program Objectives (PO)
- Mahasiswa mampu menjelaskan dasar-dasar manajemen
- Mahasiswa mampu menyusun perencanaan bisnis dan pemasaran di bidang industri kreatif
- Mahasiswa dapat merancang usaha di bidang industri kreatif
Aktifitas Pembelajaran
-
Pertemuan 1 Ruang lingkup kajian dan manfaat dalam Manajemen Bisnis Industri Kreatif -
Pertemuan 2 Dasar-dasar manajemen -
Pertemuan 3 Industri Kreatif -
Pertemuan 4 Peluang dan menciptakan ide bisnis -
Pertemuan 5 Kelayakan ide bisnis -
Pertemuan 6 Kelayakan ide bisnis -
Pertemuan 7 Menyusun Business Plan -
Pertemuan 8 Menyusun Business Plan -
Pertemuan 9 Menyusun Business Plan -
Pertemuan 10 Menyusun Business Plan -
Pertemuan 11 Manajemen organisasi dan SDM -
Pertemuan 12 Manajemen produksi -
Pertemuan 13 Manajemen pemasaran -
Pertemuan 14 Manajemen pemasaran -
Pertemuan 15 Manajemen keuangan dan administrasi -
Pertemuan 16 Manajemen keuangan dan administrasi
References
- M. Manullang. 2009. Dasar-Dasar Manajemen . Gajah Mada University Press.
- Barringer, B. R., & Ireland, R. D. 2010. Entrepreneurship: Successfully launching new ventures . Upper Saddle River, N.J: Prentice Hall.
- Osterwalder, A., Pigneur, Y., & Clark, T. 2010. Business model generation: A handbook for visionaries, game changers, and challengers . Hoboken, NJ: Wiley.
- William, B. K., Sawyer, S. C., Berston, S. 2013. Business: A Practical Introduction . Upper Saddle River, N.J: Prentice Hall
Lecturer
Difficult Things About Education.
$75$10
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