Course Description
In this course students learn to develop fashion products based on projects from industry. Learning starts from analyzing fashion forecasting, identifying market segmentation and product categories, developing product designs, making product samples, planning production or manufacturing, production processes, calculating product selling prices, to creating lookbooks and styling fashion products for sales promotions. The learning model uses team project based learning.
Program Objectives (PO)
- Memahami konsep dasar pemasaran digital.
- Menganalisis kebutuhan pemasaran digital untuk bisnis industri fashion sebagai bekal wirausaha.
- Merancang dan mengevaluasi kampanye digital marketing secara efektif.
- Menggunakan berbagai alat digital marketing, seperti Google Ads, SEO, dan media sosial.