Course Description
This course is intended to provide experience and deepening of digital promotion design methods, finding creative solutions and developing the concept of a digital media approach as a vehicle based on communication and persuasion needs in visual communication design. Furthermore, this course provides experience so that students master effective, interactive and tactical digital media systems in supporting a message through web design for social or commercial purposes. This course emphasizes practical skills in designing digital promotions and web design.
Program Objectives (PO)
- Memiliki moral, etika dan kepribadian yang baik di dalam mengikuti pembelajaran Promosi Digital
- Mampu mengidentifikasi permasalahan dan menentukan tindakan untuk menghasilkan karya Promosi Digital sesuai pilar digital marketing
- Memiliki pengetahuan tentang pengelolaan konten visual media digital untuk mendukung strategi pemasaran digital.
- Memiliki kemampuan dan kepekaan dalam merancang media planning,sebagai bentuk penerapan studi kasus terhadap promosi digital.