CPMK-1 Being able to generate original and innovative ideas for media content, and effectively engage and connect with diverse audiences through various forms of English-language media content, including social media, video, and multimedia.
CPMK-2 Being able to apply the principles of appropriate language in different types of media content, with a focus on the language commonly used in the media industry.
CPMK-3 Being able to develop critical thinking and problem-solving skills by analyzing real-world media-related scenarios and proposing solutions, and reflect on the implications of these solutions for media industry practices.